Operating a business Facebook account is usually very different from how you run your personal Facebook account. You don’t regularly upload pictures of your drunken exploits for a start. Nor do you (usually) share multiple images of your baby or child doing cute things. You have a dedicated Facebook business page (and possibly a group), and you make posts that you believe will be of interest to the people who follow you. Some (but certainly not all, hopefully) of your posts may promote your brand and its product.
But unless you are paying for Facebook advertising, it can be hard work keeping your brand visible on Facebook. The organic reach of Facebook business posts is low, thanks to the current algorithm that favors posts made by friends and family. Buffer analyzed 43 million Facebook posts from the top 20,000 brands last year and discovered that Facebook’s organic engagement had fallen more than 50% in 18 months. Therefore you have to do whatever it takes to make your brand visible on Facebook. One of the best strategies is to post at the best times on Facebook. There is little point posting when few of your potential customers are looking at Facebook, and by the time they do come online, your post will be old news.
We recently looked at How to Optimize Your Social Media Posting Schedule. We briefly looked at when you should make your posts on each of the leading social networks, to generate high engagement. This post looks more closely at Facebook, including some suggested posting times for brands in specific industries.
Overall Best Times to Post on Facebook
As with most things in life, there is no easy answer as to the best times of post on Facebook. There have been numerous studies on the subject, and they all come up with different results.
Sprout Social was able to make some overall conclusions from a survey of their clients’ Facebook posting. They expressed all of their times in terms of the Central Time Zone (CST). You may find similar results if you use the same timezone as the bulk of your target market.
Sprout Social’s main conclusions were:
- The best times to post are Wednesday at 11 am and 1 pm.
- The overall best day is Wednesday
- You will get the most consistent engagement on weekdays from 9 am–3 pm.
- The worst day is Sunday, which sees the least amount of engagement.
- You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day
People are more likely to take notice of your Facebook posts mid-week, from mid-morning to mid-afternoon. Many people probably check their Facebook apps during their morning tea, lunch, and afternoon tea breaks.
Perhaps surprisingly, people make less of an effort to check Facebook during the weekends, or when they are at home in the evenings.